by Cristina Flores | Mar 30, 2018 | Uncategorized
“Today it’s important to be present, be relevant and add value.” Nick Besbeas This was more than an underperforming brick-and-mortar chain getting dismantled by Amazon, it was a requiem for a store that held a special place in the hearts of pre-Gen Z...
by Cristina Flores | Feb 20, 2018 | Uncategorized
“Daring ideas are like chessmen moved forward: they may be beaten, but they may start a winning game.” Johann Wolfgang von Goethe …those either intended as a new offering or a line extension, efficiency is paramount to optimizing R&D time and...
by Cristina Flores | Jun 28, 2017 | Uncategorized
“Many a small thing has been made large by the right kind of advertising.” Mark Twain … Well then, check out some of the many articles floating around (here and here , for example) that depict this “fact.” Apparently, a group called the Innovation...
by Cristina Flores | Apr 22, 2017 | Uncategorized
“We cannot solve our problems with the same thinking we used when we created them.” Albert Einstein Fortunately, I’m surrounded by people here at Marketing Workshop who feel the same way. To me, as business challenges evolve, especially as quickly as they...
by Cristina Flores | Feb 21, 2017 | Uncategorized
“Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.” Stephen Few …and work that emphasize their natural left- or right-brain tendency. Not surprisingly, those who demonstrate strong left-brain skills...
by Cristina Flores | Jan 21, 2017 | Uncategorized
“Productivity and efficiency can be achieved only step by step with sustained hard work, relentless attention to details and insistence on the highest standards of quality and performance.” J. R. D. Tata Sometimes though, it’s not just about how well we deliver...
