Become Part of a Meaningful Marketing Research Organization

Marketing Workshop is a full service custom marketing research partner.  Using a powerful blend of custom research, advanced analytics and strategic consulting to give clients the answers and insights needed to make smart decisions for their business. We’ve proudly served the custom research needs of industry-diverse clients for 44 years providing research support for positioning, branding, targeting, segmenting, concepting, messaging, and tracking.

Marketing Workshop is marketing-minded, analytically driven and statistically based. Our client’s business potential is our focus. Our perspective is current and relevant. We are known for our extraordinary expertise, our ingenuity, and the exceptional service we provide.

Our researchWISE® approach is built on our Wisdom, Imagination and Science bringing Enlightenment to the clients we serve. We look at every business issue from broader and more inventive angles than typical marketing researchers and that’s why we say…We are researchWISE®.

Marketing Workshop promotes a positive insights driven culture within our client organizations. We are changing the way businesses think about insights – how they get them, how they analyze them, and how they use them. Be a part of this exciting research revolution!

Research Associate

Marketing Workshop - Research Associate

Overview

Marketing Workshop’s Research Associates are responsible for assisting Research Managers in the management and execution of custom, primary marketing research, and supporting key functions across the organization. The position provides a variety of critical contributions to the Marketing Workshop team at large and requires tactical, strategic, and interpersonal skills.  A Marketing Workshop Research Associate is competent with and possesses the enthusiasm for detailed project management and executional excellence. Being a good fit for the role requires being team oriented, hard wired for superior client service, willing to do what it takes to get the job done, and ingenuity to overcome obstacles.  This position affords the opportunity to develop broad skills relative to all aspects of marketing research and is designed for one who is ambitious and promotable.

Requirements

  • Experience:
    • Background within supplier side custom research organization, up to 2 years a plus
    • Knowledge of quantitative and qualitative research methodologies
    • Proficiency with Microsoft Office, particularly Word, Excel, and PowerPoint
    • Experience within a fast-paced environment and willing to assist as needed due to shifting priorities
  • Traits:
    • Embraces teamanship and collaboration
    • Consultant mentality
    • Well organized and demonstrates professionalism and maintains a positive attitude
    • Strategic thinker with ability and willingness to undertake the tactical elements of a project
    • Ability to manage details of multiple research projects simultaneously
    • Flexible and agile, willing to jump in wherever and whenever needed with a positive attitude
    • Investigative, resourceful and diligent about becoming intimate with client's brand history, current aspirations, corporate culture, competitive landscape to lend support for our team’s relevant consultation
  • Contributions:
    • Continually seeks to improve processes and find efficiencies and proactively does so
    • Aid in the efficient and effective customizing of research programs to maximize client investment
    • Excellent organization and maintenance of project files and databases
    • Ensures that each project stays on schedule while adhering to Marketing Workshop quality standards
    • Source and manage sample and field facilities, along with maintaining providers data base
    • Field coordination and execution management including creation of project guiding documents
    • Assist in research results reporting through the creation of charts, tables, and other report inputs
    • Proof and edit documents and reports, quality control checking of data, and testing of online surveys
    • Conventional hours usually, with ocassional extended time commitments, and ocassional travel

Marketing WorkshopMarketing Workshop is a marketing research consultancy engaging strategy and customization to support relevant insights driven business solutions.

For nearly a half of a century we've been asking the right questions, leading ideation, changes, development, refinements, and driving evolution.

We are statistically based, analytically driven and engaged in the best practices - but we're not stuck there.  Today's business solutions call for innovative know-how, strategic thinking, experience driven intuition, and creative customization.  Those are differentiating traits possessed by Marketing Workshop and every one of our team members is selected for their abilities in these areas.

Marketing Workshop is changing the way businesses think about insights - how they get them, how they analyze them, and how they use them.

We are doing the work we enjoy and making a positive impact every day!


MWShop – Wisdom, Imagination, Science, Enlightenment

WISDOM
As a result of our collective experience

IMAGINATION
Creatively thinking to the outer limits of possibilities while not losing sight of the objective

SCIENCE
Statistically based and analytically driven

ENLIGHTENMENT
Informing  important business decisions

Research Manager

Marketing Workshop - Research Manager

Who we are...

Marketing Workshop is an established leader among providers of custom marketing research. Today’s business solutions call for innovative, strategic thinking, experience driven intuition, and creative customization. Those are differentiating traits possessed by Marketing Workshop, and every one of our team members is selected for his/her abilities in these areas.

Is our Opportunity a fit for you?

Ours is a casual and collaborative work environment built on a flexible work model. Our “all hands-on deck” approach to research allows our team members to get irreplaceable real-world experience, cultivate meaningful professional relationships, and makes each day exciting! Our business model supports the technical and soft skills development of every team member, providing exposure and hands-on involvement with every aspect of a research project from initial client meetings, across all elements of project management, through findings presentations and consulting with the client about next steps. We are doing the work we enjoy and making a positive impact every day!

What this position entails…

Marketing Workshop’s Research Managers are responsible for the development and execution of diverse custom, primary marketing research projects. The position provides critical contributions to the organization at large and requires strategic, technical, and tactical skills. The position calls for a well-rounded marketing-minded, investigative, and enthusiastic researcher, one who works diligently and demonstrates professional maturity. Additionally, to be a fit, one must be entrepreneurially spirited, corporate arena savvy, hard wired for superior client service, and thrive on collaboration.

Specifically, what we seek in Research Manager candidates…

Research Managers, within the scope of best practices, devise customized research programs spearheading the process from start to finish to include collaborating on research design, development of research protocols, vendor management, data management, and report development. Conventional hours usually, with occasional extended time commitments, and occasional travel.

  • Experience:
    • Supplier-side custom research, minimum of 2 years, with client-side experience a plus
    • Effective consultant across internal and client teams
    • Experience within a fast-paced deadline-oriented environment
    • Proficient with quantitative and qualitative research methodologies and protocols development including quantitative questionnaire and qualitative discussion guide development (in-depth interviews, focus groups, onsite intercepts)
    • Working knowledge of Central Location Testing
    • Research practitioner who adheres to The Insights Association CASRO Code of Standards and Ethics
  • Skills:
    • Develop banner plans, data/data tables interpretation, data placement in reporting and accuracy checking
    • Interpret and communicate results of multi-variate techniques such as derived importance, price laddering, monadic testing, MaxDiff, etc.
    • Compose conclusions and recommendations clearly and concisely
    • Data visualization, and strategic storyteller report developer with ability to produce impressive PowerPoint reports
  • Traits:
    • A catalyst for teamanship and collaboration
    • Marketing-minded, intuitive, tenaciously curious, and creative
    • Executive level professionalism, communicator, and influencer
    • Strategic thinker with ability and willingness to undertake the tactical elements of a project
    • Excellent with in-person and written client interface, and possess impressive presentation abilities
    • Ability to manage details of multiple research projects simultaneously
    • Flexible and agile, willing to jump in wherever and whenever needed with a positive attitude

Next Steps...

Please send your resume and cover letter directly to Maggie Buchanan at mbuchanan@mwshop.com


Marketing WorkshopMarketing Workshop is a marketing research consultancy engaging strategy and customization to support relevant insights driven business solutions for clients spanning a wide variety of industries. For nearly a half of a century we've been asking the right questions, leading ideation, changes, development, refinements, and driving evolution.

We are marketing-minded researchers engaged in the best practices - but we're not stuck there. Today's business solutions call for innovative know-how, strategic thinking, experience driven intuition, and creative customization. Those are differentiating traits possessed by Marketing Workshop and every one of our team members is selected for their abilities in these areas.


MWShop – Wisdom, Imagination, Science, Enlightenment

WISDOM
As a result of our collective experience

IMAGINATION
Creatively thinking to the outer limits of possibilities while not losing sight of the objective

SCIENCE
Statistically based and analytically driven

ENLIGHTENMENT
Informing  important business decisions

Insights Strategy Director

Marketing Workshop Insights Strategy Director

Become Part of a Relationship Based Marketing Research Organization

Marketing Workshop is a full service custom marketing research partner Using a powerful blend of custom research, advanced analytics and strategic consulting to give clients the answers and insights needed to make smart decisions for their business. We’ve proudly served the custom research needs of industry-diverse clients for over 45 years providing research support across key business initiatives; brand, consumer, product and communications.

Marketing Workshop is marketing-minded, analytically driven and statistically based. Our client’s business potential is our focus.  Our perspective is current and relevant.  We are known for our extensive experience, our ingenuity, and the exceptional service we provide.

Our researchWISE® approach is built on our Wisdom, Imagination and Science bringing Enlightenment to the clients we serve. We look at every business issue from broader and more inventive angles than typical marketing researchers and that's why we say...We are researchWISE®.

Marketing Workshop promotes an insights driven culture within our client organizations. We are changing the way businesses think about insights - how they get them, how they analyze them, and how they use them.   Be a part of this exciting research revolution!

Position Overview

This is an important role to Marketing Workshop’s growth strategies. While there are specific accountabilities that must be fulfilled, the position requires a flexible willingness to support Marketing Workshop in any way that may bring benefit to our organization at large.  We are an entrepreneurial-minded organization of the size and business model that engages every team member without bounds.

This position is designed for the professional that seeks to consistently have a positive impact on their organization and the client organizations served. Contributions entail executive level strategic and logistic activities, with a primary focus on growing awareness for Marketing Workshop and developing new business for via networking, forging new relationships, and other intuitive means of generating new client interest.

A good fit candidate will be philosophically aligned with relationship-based account development and management, comfortable with being actively and consistently involved with clients in person and through communications.

Growing and enriching existing accounts is also an accountability including identifying and presenting new solutions to expand these account.

Education

A Bachelor’s Degree is desired, but not required.  Most important is relevant experience and a proven, demonstrated ability to successfully acquire new business.  An MBA is a plus.

Industry Experience

5 to 10 years Business Development experience in the Marketing Research industry

Ideal Personal Profile

Candidates of consideration will have an entrepreneurial spirit, be team oriented, exude professionalism and passion for new business development, be apparently driven and resourceful, be marketing-minded and consultative, and have well-honed communication and presentation skills.










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