Being “more strategic than ever” doesn’t always equate to a business making drastic reductions and cuts, but typically includes risk/reward paradigm forecasting. And that process is often research-led, and insights driven, mitigating missteps when survival and rebound lays in the balance of decisions.
This is a strategic time for brands who have not previously done so, to attract new customers and deepen relationships with their existing customers through marketing communications that emphasize a “giving back” proposition. However, many brands were built on a foundation of giving back and paying it forward – “giving back” is simply baked into their DNA.
Now is the time for established service related businesses to recognize how infringing the P2P movement can be and figure out a way to cash in on it, or at least how to become differentiated and interrupt the disruption. Whether that means investing in the development of innovative platforms that accommodate P2P service merchandising and marketing, or devoting resources to secure segment leadership through social influence.
If there’s one thing Walmart has taught us over the past few weeks, it’s that every brand, regardless of its pedigree, still has room to grow. And their impressive performance trend this year, despite quarantine related issues, indicates they do not intend to play second fiddle to Amazon, or anyone for that matter.
We’ve all seen the surge of “togetherness” messaging in the last few months. This advertising strategy is possibly an ideal approach to show that brands relate to consumers through emotional alignment. It asserts a need for consumers to rally around each other, and positions the brand as an enabler or conduit for emotional unity.
When Major League Baseball makes its expected return in July, it won’t look exactly like it did when last year’s regular season ended in September. For one thing, we don’t expect there will be fans inside the stadiums, at least until state legislation and health officials deem it’s safe for them to return.
For marketing research to fulfill a thoroughly essential role in business strategy development, it should be designed to deliver insights to support an understanding of what is and why it is. And, there’s a wide variety of research methods and techniques to achieve this (fodder for other blogs).
Unless one goes to great lengths to be untraceable (and some do), we all are observed and documented across our day-to-day activities, and our behaviors and activities are translated into data that are analyzed to support all kinds of government and private business sector strategies.
What’s going on with kids diet over the past couple of months while they’ve been home schooling and parents have been working from home? While there’s not a single scenario that’s true for all homes, we imagine that one of them may be that everyone in the household, including kids, has been eating differently; more meals together, trying different types of foods, more snacking, etc..
There was a time in the not too distant past when carrying cash and using cash when making purchases was status quo, and a wad of cash in your pocket was proof positive you were successful. Practically everyone who had cash, carried cash!
While the current crisis is not being associated with good things (after all, it’s a crisis, right?),
it can certainly be considered a change catalyst, and to what degree the changes are experienced as good or bad depends on individuals circumstances, and perceptions.
This time last week all U.S. schools and businesses were open, flights were, as per usual, traversing the Atlantic, and the runup to March Madness was in full swing. Days later, and we’re left wondering what a week from now may look like, this country and so many others paralyzed by fear, panic, and the uncertainty of a pandemic almost no one living today has ever seen before.