Catalyst for Change

Catalyst for Change

While the current crisis is not being associated with good things (after all, it’s a crisis, right?),
it can certainly be considered a change catalyst, and to what degree the changes are experienced as good or bad depends on individuals circumstances, and perceptions.

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Social Distance, We’ve Been Practicing for Years

Social Distance, We’ve Been Practicing for Years

This time last week all U.S. schools and businesses were open, flights were, as per usual, traversing the Atlantic, and the runup to March Madness was in full swing. Days later, and we’re left wondering what a week from now may look like, this country and so many others paralyzed by fear, panic, and the uncertainty of a pandemic almost no one living today has ever seen before.

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Corona, Guilty by Association

Corona, Guilty by Association

In a perfect world, the health of a brand has no business being in the same conversation as the health of individuals. But, because of the coronavirus and the similarities the potentially pandemic virus’s name has with the alcoholic beverage Corona, here we are.

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The Impact of Consumer De Facto Researchers

The Impact of Consumer De Facto Researchers

Once upon a time you considered yourself lucky if you knew a friend or family member who had personal experience with a product or service in a category you were considering making a purchase in.

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