Beyond Merely Surviving, Brick-and-Mortar Retailers Need to Be Creative and Consumer Centric to Thrive
There’s a high probability there will be physical retailers into the foreseeable future, but we suggest their ability to survive and thrive will depend on being innovative and creative.
Last month’s Prime Day 2019 taught marketers a valuable lesson—provided they were paying close enough attention.
All indications are that, by the time the youngest members of Generation Z turn 21, recreational marijuana will be legal in most, if not all, states.
“Impossible foods” will either be at the axis of a new-food revolution or the biggest culinary cipher this side of Olestra.
Once upon a time you considered yourself lucky if you knew a friend or family member who had personal experience with a product or service in a category you were considering making a purchase in.
No one knows for sure what the future of advertising holds, but seemingly everyone and their mother has an opinion about it.
Recently Marketing Workshop, as part of a larger project, conducted a quasi-depravation exercise to understand an element of brand loyalty.
The further we gravitate towards a hands free, biometrics-enhanced, social media-immersed, online omnipresent world, the more we want a reprieve from it.
The Risk Reward Paradigm of Brands with Hotbed Issues and the Probable Risk of Not Being Aware of the Risk
The last thing any brand wants to do is annoy, anger or alienate its customer or potential customer base.
A positioning statement is a one to two sentence affirmation which communicates your brand’s unique value to your customers in relation to your main competitors. The brand position encompasses why you are different – unique, as compared the competitive set.
One of the most important aspects of any brand’s success is positioning. Quite simply, brand positioning is the specific image, theme or idea that a brand creates in the minds of consumers.
When you consider the biggest corporate mergers of all time—Heinz and Kraft, Exxon and Mobil and America Online and Time Warner, among them—normally the trades focus on how each will affect shareholders, headcount or price points.