The Skinny on Creating a Brand Positioning Statement

The Skinny on Creating a Brand Positioning Statement

A positioning statement is a one to two sentence affirmation which communicates your brand’s unique value to your customers in relation to your main competitors. The brand position encompasses why you are different – unique, as compared the competitive set.

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What Exactly is Brand Positioning Anyway?

What Exactly is Brand Positioning Anyway?

One of the most important aspects of any brand’s success is positioning. Quite simply, brand positioning is the specific image, theme or idea that a brand creates in the minds of consumers.

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How Do I Ask This?

How Do I Ask This?

I’m sure you’ve heard by now that 7% of American adults believe that chocolate milk comes from brown cows. Wait, what? You haven’t heard?…

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The Creative Analytic Balance

The Creative Analytic Balance

One of the things I really love about what I get to do for a living is developing new and creative ways to help solve our client’s problems using the analytic and methodological tools we have as marketing researchers.

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Synthesis Births Story

Synthesis Births Story

From early education to the professional workplace, we’re sorted into two buckets: scientist or poet, analyst or artist, math and science or humanities and social studies. In effect, people are categorically steered toward areas of focus…

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