Corona, Guilty by Association

Corona, Guilty by Association

In a perfect world, the health of a brand has no business being in the same conversation as the health of individuals. But, because of the coronavirus and the similarities the potentially pandemic virus’s name has with the alcoholic beverage Corona, here we are.

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The Impact of Consumer De Facto Researchers

The Impact of Consumer De Facto Researchers

Once upon a time you considered yourself lucky if you knew a friend or family member who had personal experience with a product or service in a category you were considering making a purchase in.

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