The further we gravitate towards a hands free, biometrics-enhanced, social media-immersed, online omnipresent world, the more we want a reprieve from it.
The Risk Reward Paradigm of Brands with Hotbed Issues and the Probable Risk of Not Being Aware of the Risk
The last thing any brand wants to do is annoy, anger or alienate its customer or potential customer base.
A positioning statement is a one to two sentence affirmation which communicates your brand’s unique value to your customers in relation to your main competitors. The brand position encompasses why you are different – unique, as compared the competitive set.
One of the most important aspects of any brand’s success is positioning. Quite simply, brand positioning is the specific image, theme or idea that a brand creates in the minds of consumers.
Not long ago, a tech company enlisted Marketing Workshop to help gauge customer appeal of a potentially revolutionary gadget (that’s about all we can reveal).
When you consider the biggest corporate mergers of all time—Heinz and Kraft, Exxon and Mobil and America Online and Time Warner, among them—normally the trades focus on how each will affect shareholders, headcount or price points.
It’s Too Late to Save Toys R Us, But There’s Still Time for Other Vulnerable Brick-and-Mortar Stores
When Toys R Us recently announced it was closing its doors forever, the reaction was visceral.
Idea and Concept Consumer Screening—Done Correctly—Plays A Critical Role and That’s Why It’s SOP for Savvy Innovators and Developers
When it comes to evaluating new ideas or concepts…
I’m sure you’ve heard by now that 7% of American adults believe that chocolate milk comes from brown cows. Wait, what? You haven’t heard?…
U.S., Atlanta-based marketing research firm, Marketing Workshop, Inc. is pleased to announce the addition of a new team member as Director of Marketing Sciences, Rohan Ullal.
One of the things I really love about what I get to do for a living is developing new and creative ways to help solve our client’s problems using the analytic and methodological tools we have as marketing researchers.
From early education to the professional workplace, we’re sorted into two buckets: scientist or poet, analyst or artist, math and science or humanities and social studies. In effect, people are categorically steered toward areas of focus…