The Impact of Consumer De Facto Researchers

The Impact of Consumer De Facto Researchers

Once upon a time you considered yourself lucky if you knew a friend or family member who had personal experience with a product or service in a category you were considering making a purchase in.

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The Skinny on Creating a Brand Positioning Statement

The Skinny on Creating a Brand Positioning Statement

A positioning statement is a one to two sentence affirmation which communicates your brand’s unique value to your customers in relation to your main competitors. The brand position encompasses why you are different – unique, as compared the competitive set.

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