The Future for Advertising Is So Bright It’s Gotta Wear Shades
No one knows for sure what the future of advertising holds, but seemingly everyone and their mother has an opinion about it.
Is There Such Thing as Brand Loyalty? Yes, But It’s Never Absolute
Recently Marketing Workshop, as part of a larger project, conducted a quasi-depravation exercise to understand an element of brand loyalty.
If You Build a Better Customer Experience, They Will Come
The further we gravitate towards a hands free, biometrics-enhanced, social media-immersed, online omnipresent world, the more we want a reprieve from it.
The Risk Reward Paradigm of Brands with Hotbed Issues and the Probable Risk of Not Being Aware of the Risk
The last thing any brand wants to do is annoy, anger or alienate its customer or potential customer base.
What Exactly is Brand Positioning Anyway?
One of the most important aspects of any brand’s success is positioning. Quite simply, brand positioning is the specific image, theme or idea that a brand creates in the minds of consumers.
The Skinny on Creating a Brand Positioning Statement
A positioning statement is a one to two sentence affirmation which communicates your brand’s unique value to your customers in relation to your main competitors. The brand position encompasses why you are different – unique, as compared the competitive set.
Will Bayer’s Merger with Controversial Monsanto Require Brand Repositioning? Not Necessarily
When you consider the biggest corporate mergers of all time—Heinz and Kraft, Exxon and Mobil and America Online and Time Warner, among them—normally the trades focus on how each will affect shareholders, headcount or price points.
Everyone Has Their Price. Making Sure Yours Is The Right one is Mission Critical
Not long ago, a tech company enlisted Marketing Workshop to help gauge customer appeal of a potentially revolutionary gadget (that’s about all we can reveal).
It’s Too Late to Save Toys R Us, But There’s Still Time for Other Vulnerable Brick-and-Mortar Stores
When Toys R Us recently announced it was closing its doors forever, the reaction was visceral.
Idea and Concept Consumer Screening—Done Correctly—Plays A Critical Role and That’s Why It’s SOP for Savvy Innovators and Developers
When it comes to evaluating new ideas or concepts…
How Do I Ask This?
I’m sure you’ve heard by now that 7% of American adults believe that chocolate milk comes from brown cows. Wait, what? You haven’t heard?…
The Creative Analytic Balance
One of the things I really love about what I get to do for a living is developing new and creative ways to help solve our client’s problems using the analytic and methodological tools we have as marketing researchers.