Beyond data collection
We are a wise, imaginative, and analytically driven consultancy. Our competencies span all methods of quantitative and qualitative research.
We are a comprehensive research partner
Masterful and ingenious in our approach to supporting your brand development, we are a true, strategic lifecycle marketing research firm from opportunity assessment through post-launch analysis.
Grounded in the industry best practices
…but not stuck there. We take a custom and creative approach applying a balance of science and art. We engage appropriate methodologies and analytics with intuition, creativity, and precision.
We are a client-centric organization
Nothing is more important to us than your absolute satisfaction.
We are value-driven
We don’t strive to cost the least, and we don’t intend to cost the most. Our objective is to provide you with actionable insights that are on time and consistent with strategy at a good value.
We manage the execution of your project globally
U.S.A. or abroad
Beyond referring to ourselves as WISE, Marketing Workshop adopted the acronym to relay what is unique about us. It personifies who we are (WISDOM), how we think (IMAGINATION), what we do (SCIENCE), why that matters to you (ENLIGHTENMENT)
Our Marketing Sciences team members are engaged at the onset of planning each project, collaborating to ensure the research design supports the advanced analytics plan custom designed for your project to optimize learning. Our analytics tool chest and our vast experience is robust. Our skill for knowing what analytic technique to apply, why and when, is one of our unique and differentiating features.
If you are conducting any type of food and beverage related study, look to the experts of our Culinary Research Center. We possess significant experience with food and beverage studies, and we have unparalleled facilities to suit a variety of preparation platforms.