The Impact of Consumer De Facto Researchers

The Impact of Consumer De Facto Researchers

“Your most unhappy customers are your greatest source of learning.” Bill Gates Once upon a time you considered yourself lucky if you knew a friend or family member who had personal experience with a product or service in a category you were considering making a...
What Exactly is Brand Positioning Anyway?

What Exactly is Brand Positioning Anyway?

“Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.” John McKinley Reis and Trout first established the idea of Brand Positioning in their bestselling work Positioning: The...