Is Cash King?

Is Cash King?

Is Cash King? “ I’m a bit like the Queen in that I don’t carry much cash.” -Richard Branson There was a time in the not too distant past when carrying cash and using cash when making purchases was status quo, and a wad of cash in your pocket was...
Catalyst for Change

Catalyst for Change

Catalyst for Change “There’s nothing permanent except change.” -Heraclitus While the current crisis is not being associated with good things (after all, it’s a crisis, right?), it can certainly be considered a change catalyst, and to what degree the...
Corona, Guilty by Association

Corona, Guilty by Association

Corona, Guilty by Association “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -Warren Buffett   In a perfect world, the health of a brand has no business being in the same...
The Squeeze aka Qual and Quant Dilemma

The Squeeze aka Qual and Quant Dilemma

The Squeeze aka Qual and Quant Dilemma “The goal is to transform data into information, and information into insight.” -Carly Fiorina   Research buyers can attest to the dream of having unlimited budgets to support robust research designs, when time allows for...