The Impact of Consumer De Facto Researchers

The Impact of Consumer De Facto Researchers

Once upon a time you considered yourself lucky if you knew a friend or family member who had personal experience with a product or service in a category you were considering making a purchase in.

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The Skinny on Creating a Brand Positioning Statement

The Skinny on Creating a Brand Positioning Statement

A positioning statement is a one to two sentence affirmation which communicates your brand’s unique value to your customers in relation to your main competitors. The brand position encompasses why you are different – unique, as compared the competitive set.

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What Exactly is Brand Positioning Anyway?

What Exactly is Brand Positioning Anyway?

One of the most important aspects of any brand’s success is positioning. Quite simply, brand positioning is the specific image, theme or idea that a brand creates in the minds of consumers.

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