Product Innovation

“There are risks and costs to action. But they are far less than the long range risks of comfortable inaction.”

– John F. Kennedy

Innovation is the cornerstone of consumerism that drives new products into the market while challenging existing products to be better.

Unless companies are constantly moving forward and striving to out-do competition, while providing new offerings as well, some brands fall victim to stagnation. A one-time study will not guarantee the life-cycle results needed to see success with a brand. From market assessment and origination to package design, we can partner with you to maximize your revenues.

• Ideation Research
• Hybrid Studies (combination of qualitative and quantitative)
• Concept Testing
• Market Segmentation Studies
• Name/Label/Packaging Testing
• New Product Testing
• Positioning Research
• Pricing Research
• Strategic Marketing
• Taste Tests
• In-Home Usability Tests
• Volumetric Forecasting
• Focus Groups & IDIs

Let’s talk about your next research project  email icon 23b