“Marketing without data is like driving with your eyes closed.”
~ Dan Zarrella
Effective messaging is the second most important thing your company does. The first, of course, is to put forth an excellent product or service that fills a need and delights consumers. Marketing Workshop conducts the research that provides your creative team with the guidance they need to develop marketing messaging that captures, connects, and compels.
The most successful organizations have creative genius, and smartly plan for the time and resources to target, test, refine, and calibrate. It’s a learning journey that sets up success.
- Realize the Landscape – where are you within it, who’s in it with you, and what differences exist, what must be done to grow your share?
- Understand Who Your Consumers Are and Aren’t – who do you have, who could you have, what do they want, what do they do, why do they do that and make the choices they do?
- Be targeted and strategic with your messaging, and test it to be sure it’s as effective as you think it is.
- Keeping it Fresh and Relevant – Ever changing and morphing, that’s the theme of everything anymore. So, keep your finger on the pulse, and be ahead of the wakeup call. Be tuned in so you don’t become tuned out.