“Litigation is the pursuit of practical ends, not a game of chess.”
– Felix Frankfurter
Litigation research is a rapidly growing area as companies are more and more likely to file suits against competitors for false advertising and trademark infringement.
As an experienced litigation researcher, CEO and founder Jim Nelems has prepared over 100 expert witness reports, been deposed, and testified in dozens of cases of intellectual property research: in state and federal courts, in Lanham Act cases, the FTC, the Trademark Trial and Appeal Board (TTAB) as well before arbitration panels such as the National Advertising Division of the Better Business Bureau. Even the most qualified marketing researcher can be tripped up on cross-examination unless that researcher really knows trial procedures, such as being fully prepared for any marketing research question that might be asked (to prove the ‘expert’ is indeed a qualified expert in the field). Let the Marketing Workshop be your expert witness in the courtroom.
• Intellectual Property Research
• Litigation Research