We are proficient with an array of qualitative and quantitative research methodologies and advanced analytic techniques.
Qualitative Research for when we need guidance and understanding of emotive drivers from discussions
We are qualitative research experts, skilled in the art of probing and listening.
•Focus Groups, in-person and online
Ethnographic Research for when we want to observe and engage
We are there, in the moment to capture the choice and discuss the motivations
Quantitative Research for when we need statistically-led direction
We begin with designing the study around the analytic technique that is most appropriate for informing the strategy, and then manage the logistics of the data collection.