Perceptual Mapping, a no egos look at how your brand is perceived with a visual representation vs. the competitive set on the attributes that most influence brand preference.
How it Works
Generates a graphical representation of the marketplace.
This analysis also allows us to determine what strengths a category and key competitors have in the market, and provides valuable inputs for marketing strategy development.
Why it Works
Provides a relatively simple way to view the marketplace as a whole with your brand within.
We gain an understanding of which attributes (or features, etc.) are perceived as being associated with your brand and other key brands in the marketplace.
Also provides us with an understanding of the attributes strength in terms of differentiation among the brands.