U.S., Atlanta-based marketing research firm, Marketing Workshop, Inc. is pleased to announce the addition of a new team member as Director of Marketing Sciences, Rohan Ullal.
“The success of our business is largely associated with how clients experience us consultatively along with the actionability of the insights we deliver,” says Cari Pirello, Marketing Workshop President. “Rohan’s diversified background and data science passion positions him perfectly within our team of marketing minded, consultative researchers.”
Marketing Workshop is a proponent of the evolution taking place with the role of Marketing Sciences leaders in the custom research space. It’s become a more influential role, more engaged from inception to insights dissemination, more client or stakeholder facing, and thereby more integral across the entirety of a research program. The Marketing Science role at Marketing Workshop embraces this evolution and is proud to present Rohan Ullal to fulfill it.
Rohan’s 20-year marketing research career spans both client side and resource partner roles, namely UPS, Kantar/TNS, Citigroup, Information Resources, and NPD Group. This experience chiefly supplies his relevant thought leadership and expert counsel with custom research design and analytic plans. Plus, as with other Marketing Workshop team members, Rohan having been in the client position serves his acute client-centric orientation.
“Joining the Marketing Workshop has quickly proven to be fun and challenging. The team is highly collaborative and creative, and the diverse work we do in terms of industries and business solutions demands agility along with all my advanced analytic skills,” says Ullal. “Plus, I’m on point to vet and lead charge for incorporating new techniques, tools and technologies that are constantly being introduced in our industry.” Ullal adds.
There are many reasons an organization engages the services of a Marketing Research firm: to identify opportunities, solve problems, effectively target, sort and cull, validate or rebuke, monitor and track. And, there are a myriad of research methodologies and analytic techniques that may be used to leverage these initiatives. Knowing which combination to engage and how to most efficiently and effectively apply it is key to an outcome of actionability. Also key is the experience, intuition, and ingenuity of the research team, and strategic to that is Marketing Workshop’s team assembly, including this newest member, Rohan Ullal.
About Marketing Workshop: Marketing Workshop is a full-service custom innovative legacy marketing research firm proudly serving the custom research needs of industry diverse clients for over 45 years and providing support for positioning, branding, targeting, segmenting, concepting, developing and refining, messaging, and tracking. Marketing Workshop is marketing-minded, analytically driven, and statistically based. Our researchWISE® approach is built on our collective Wisdom, Imagination, Science and the Enlightenment from the insights we deliver. For more information, visit www.mwshop.com
Media Relations: Cristina Flores-Girnus, Marketing Consultant, Marketing Workshop, Inc.
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