The Creative Analytic Balance

The Creative Analytic Balance

“We cannot solve our problems with the same thinking we used when we created them.” Albert Einstein  Fortunately, I’m surrounded by people here at Marketing Workshop who feel the same way. To me, as business challenges evolve, especially as quickly as they...
Synthesis Births Story

Synthesis Births Story

“Numbers have an important story to tell. They rely on you to give them a clear and convincing voice.” Stephen Few …and work that emphasize their natural left- or right-brain tendency. Not surprisingly, those who demonstrate strong left-brain skills...
Keeping Clients Satisfied (and More)

Keeping Clients Satisfied (and More)

“Productivity and efficiency can be achieved only step by step with sustained hard work, relentless attention to details and insistence on the highest standards of quality and performance.” J. R. D. Tata Sometimes though, it’s not just about how well we deliver...
Start, Stop, Continue

Start, Stop, Continue

 There is a great approach to this that helps facilitate your own thought process as well as discussion with others about how to learn from the past while planning for the future. I first became acquainted with this exercise in a much different context than...
It’s Not What You Think, But How

It’s Not What You Think, But How

“Alone we can do so little; together we can do so much” Helen Keller While the word is probably on many lists of business buzzwords that need to go away,  we use it very intentionally.  As a small company, it is important that we can work well – meaning,...