Employees are one of the greatest assets of a company.  In many instances, they deal directly with customers and may be the only representation customers have of a company.

Improving employee satisfaction can translate into higher productivity and higher profitability, as well as more positive customer interactions.  Satisfaction and loyalty to the company means reduced turnover and a reduction in the associated costs for recruiting and training.

In addition, employees have beneficial insights into a company from the corporate level to the stores or facilities.  They can provide “red flags” that require immediate attention, such as safety violations.

As a full-service research firm with years of experience in employee research, The Marketing Workshop, Inc. can help you develop the proper research tools to determine what motivates employees, current levels of satisfaction and loyalty, and company issues requiring change or improvement.  The proper research alone cannot bring about change, however; action planning and follow up to any survey are crucial.  Visible responses from management as a result of their survey cooperation creates a sense of partnership between company and employees, where employees feel their opinions are heard and acted upon.

Click here to open a full description of the WorkForce™ process. (.pdf file)

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