Leonardo da Vinci is our corporate theme because:

da Vinci was the supreme example of Renaissance genius

Great research is the blend of creative and technical expertise

da Vinci’s thinking is inherent in all our work

These da Vinci principles¹ are indicative of a good researcher:

Questionare:
Questing, insatiably curious approach to life

Dimostrazione:
Tests knowledge through experience

Sensazione:
Continually refines through the senses

Sfumato:
Embraces ambiguity, paradox, and uncertainty

Arte/scienza:
Balances art and science, logic and imagination

Connessione:
Recognizes and appreciates the interconnectness of all things


1. How to Think like Leonardo da Vinci: Seven Steps to Genius Every Day
by: Michael J. Gelb

Ask us a question about da Vinci's principles in research.