Our blog presents interesting and enlightening topics, anecdotes and scenarios- marketing research related- where your thinking will be enhanced, if not intrigued. We are story tellers and our blog is researchWISE®.

What Exactly is Brand Positioning Anyway?

One of the most important aspects of any brand’s success is positioning. Quite simply, brand positioning is the specific image, theme or idea that a brand creates in the minds of consumers.

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The Skinny on Creating a Brand Positioning Statement

A positioning statement is a one to two sentence affirmation which communicates your brand’s unique value to your customers in relation to your main competitors. The brand position encompasses why you are different – unique, as compared the competitive set.

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Will Bayer’s Merger with Controversial Monsanto Require Brand Repositioning? Not Necessarily

When you consider the biggest corporate mergers of all time—Heinz and Kraft, Exxon and Mobil and America Online and Time Warner, among them—normally the trades focus on how each will affect shareholders, headcount or price points.

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Everyone Has Their Price. Making Sure Yours Is The Right one is Mission Critical

Not long ago, a tech company enlisted Marketing Workshop to help gauge customer appeal of a potentially revolutionary gadget (that’s about all we can reveal).

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It’s Too Late to Save Toys R Us, But There’s Still Time for Other Vulnerable Brick-and-Mortar Stores

When Toys R Us recently announced it was closing its doors forever, the reaction was visceral.

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Idea and Concept Consumer Screening—Done Correctly—Plays A Critical Role and That’s Why It’s SOP for Savvy Innovators and Developers

When it comes to evaluating new ideas or concepts...

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How Do I Ask This?

I’m sure you’ve heard by now that 7% of American adults believe that chocolate milk comes from brown cows. Wait, what? You haven’t heard?...

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The Creative Analytic Balance

One of the things I really love about what I get to do for a living is developing new and creative ways to help solve our client’s problems using the analytic and methodological tools we have as marketing researchers.

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Synthesis Births Story

From early education to the professional workplace, we’re sorted into two buckets: scientist or poet, analyst or artist, math and science or humanities and social studies. In effect, people are categorically steered toward areas of focus...

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Keeping Clients Satisfied (and More)

At Marketing Workshop, it is extremely important to us that we provide the highest quality of research to our clients. That’s part of how we define being a client-centric organization. 

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Start, Stop, Continue

With another year rapidly drawing to a close, you are probably starting to think ahead to next year. You’re also probably thinking back to some of your activities from 2016 and wondering what you need to do in 2017.

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It’s Not What You Think, But How

If you were to spend any time at all walking around the halls of Marketing Workshop, you would no doubt hear the word “collaboration”.   More specifically, you’d hear us using the form, “co-laboring”.

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